Entertainment blog business plan template for beginners 2018

entertainment blog business plan

Entertainment blog business plan is one of the main difference between a business blogger and someone who is just passing by. I know you hate that assertion but wait, when was the last time anyone ever get serious with anything without adequately planning for it? I bet you said none! That is why anyone who plan taking their entertainment blogging business to the next level like the likes of BellaNaija and Linda Ikeji must strive to have sound and strategic plan in place for his or her blog. In fact,entertainment blog business plan is a vital part of your preparatory work as a startup ‘blogpreneur’.
Benefits of having entertainment blog business plan

Having an entertainment blog business plan for your new blog or existing blog will offer you numerous advantages.
You get to take your blogging business seriously as you can now follow a well laid out plan rather than grouping in the dark.
It becomes easier to evaluate your growth as your entertainment blog business plan serves as a tool for comparison.
Your entertainment blog business plan will help you stay within your budget. I have always emphasize that fact that starting small while keeping your eyes on the growth potentials of your business is the best move for any beginner in business and that include blogging business too.
Entertainment blog business plan will help you concentrate on your identified niche market and provide the chances of optimal performance as you become expert in that micro niche.
Help you earn more sales proceed by focusing on your brand related advertisement opportunities.

Now, that you understand the importance of entertainment blog business plan, let me help you with a professionally designed entertainment blog business plan that you can use for your new entertainment blogging project. This template will guaranty that you earn full income in your blogging business as it set you apart professionally. This same template can be used for old entertainment blog. All it requires is a little fine tune and you will be ready to go.



Name of the magazine: Heroes Entertainment Magazine

Magazine slogan: Celebrating heroes of entertainment

Type of magazine: Online News & Entertainment Magazine (E-Magazine)

Target Audience: 18-55 year olds

Domain of Operation: Internet

Publication frequency: Daily

Publishers: Heroes Publishers

Website: www.naijaheroesnews.com

Summary of magazine: The publication is passionately dedicated to bringing quality and objective news, real time interviews and information to it readers.  We cover news on general issues, human rights, politics, religion, education, royalties & personalities, sports, culture, crimes and lots more.


The e-magazine industry is truly blooming in Nigeria as well as other West African countries. A survey that was conducted revealed that in 2016, about 60 percent of Nigerians read their news online compare to the printed magazines; and 40 percent stated that they read printed magazines sometimes. It is good enough that the magazine industry is extremely well-organized in its data collection and presentation; and it is of importance to note that establishing online presence is far easier than setting up brick and mortal offices needed to startup a printed magazine publication company. Therefore, despite the fact that the magazine industry appears to be saturated in the Nigeria, there is still a positive outlook for the industry especially when it comes to leveraging on the internet. People are encouraged to go into magazine publications because it is now easier to gain wider readership with the aid of the internet.



Heroes Magazine® is a new but standard online magazine publication company that will be based in Ikeja, lagos state, Nigeria. Our niche as an online magazine publication company covers General News and Entertainment. Our publication office is at No 2, Shalom Villa, Off Maryland Mall, Ikeja, Lagos, Nigeria.

We have put SEO plans and robust marketing strategies in place to enable us effectively gain thousands of traffic from key internet users in Nigeria and also from the rest of the world via our online platform and mobile apps.

Heroes Magazine® is established by the Olukanni Ayodeji and Adeyeye Ayobami.

We are in the e-magazine industry to favorably compete with other leading brands in the industry such as Linda Ikeji, Bela Nija, PulseNg, Naij etc. Our corporate business goal is to be among top 10 e-magazine publishing company in Nigeria. As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find.

Heroes Magazine® will at all-time demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever visit our online portal. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Heroes Magazine® to become the leading brand in the e-magazine publishing industry in the whole of Lagos state and also to be amongst the top 10 e-magazine brand in Nigeria within the first 6 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Lagos state is the right place to launch this type of business and spreading to the whole world.

  • Our Product and Services

At Heroes Magazine® we will ensure that we maximize all the services and products that are associated with an e- magazine publishing business.

As part our strategy to create multiple sources of income in line with our core business concept, we will encourage our clients to subscribe to our RSS feed as against our Newsletter. This is so because we are aware that it is easier to generate traffic and much readers through the use of RSS feed because general news are visible to all our readers and RSS feed subscribers as against capturing the email address of newsletter subscribers who are only served premium news contents according to their interest and age.

Another key factor that we will leverage on is to create a strong online presence and also to push our e-magazine far and wide within the online community by creating a Press Forum on our platform where people of different interest can discuss various issues. If we can successfully gain appreciable numbers of forum members, then we are likely not going to struggle to generate enough web traffic and of course digital ads revenue to finance our e-magazine publication company.

Here are some of our products and services;

  • A robust and fastest e-magazine website
  • Availability of online subscription to the RSS feed of e – Magazine
  • Create Large Platforms for Publicity and Advertising for both individual and corporate clients
  • Creation of the Major Spelling Bee in Lagos state as part of our brand identity
  • Run a consultancy and Advisory services as it relates to e-magazine publishing and e-journalism.


  • Our Vision Statement

To be amongst the top 10 leading e-magazine publishing companies in the Nigeria before our 6th anniversary.

  • Our Mission Statement

Our mission is to build a world – class e-magazine publishing business whose e-magazines can be read by people of all ages and ethnics across Nigeria; an e-magazine company with a very strong online presence with active subscribers from all over the world.

  • Our Business Structure

As part of our plan to build a standard E-Magazine Publishing Company in Lagos state, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent and hardworking employees to occupy all the available positions in our company.

The picture of the kind of E-Magazine Publishing Company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the E-Magazine Publishing industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure upon which we will build Heroes Magazine®;

  • Chief Executive Officer / Editor in Chief
  • Web Administrator / Admin Manager
  • Journalist / Content Creators / Photo Journalist
  • Graphic Artist
  • Sales and Marketing Officer
  • Accountants


Brand values: The unique selling point (USP) of Heroes Magazine® is it simple; valuable and quality contents with high speed of content delivery across all electronic platform and devices.


Adeyeye Ayobami

Adeyeye Ayobami is the founder of BIIN, a business blog committed to helping startup entrepreneurs with sound business ideas and insights in Nigeria. To learn more about

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